Time to act: Showcasing, incentivizing and upscaling deforestation- and conversion-free supply chains

Descriptive information
Research report

Authored by WWF

Summary

Despite numerous commitments and declarations in recent years to advance deforestation- and conversion-free (DCF) supply chains, large-scale ecosystem loss continues. Today, DCF markets are facing a decisive phase: while many companies are retreating from their previous commitments to eliminate deforestation and conversion from their operations, key consumer markets are moving in the opposite direction, driving increasing demand for DCF commodities. The opportunity to change the current trends is clear. Companies that embrace the shift toward DCF supply chains early will be better positioned to manage risks (supply disruption, reputation and legal), gain efficiency, meet regulatory requirements and capture market opportunities. Acting now means turning sustainability into a competitive advantage, ensuring long-term growth while contributing to climate and biodiversity goals and protecting human rights. This document presents proven solutions from across the globe and explores how they can be scaled up by companies, sectors and governments to establish ethical, transparent DCF supply chains as the new norm of global and local trade.
Research detail

Time to act: Showcasing, incentivizing and upscaling deforestation- and conversion-free supply chains

Descriptive information
Research report

Published November 2025 by WWF. Authored by WWF