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Are expectations being met? Consumer preferences and rewards for sustainably certified fisheries

Modeling study
Journal article

Published 2016 by Elsevier. Authored by Jaffry, S., Glenn, H., Ghulam, Y., Willis, T. and Delanbanque, C.

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Research Focus

Sustainability Approaches:

Voluntary Sustainability Standards

Sustainability Tools:

Marine Stewardship Council (MSC)

Sustainability Issues:

Consumers and supply chains
Freshwater and oceans
Participant costs and benefits

Outcomes of Interest:

Willingness-to-pay

Sectors:

Fish - Wild capture

Sustainable Development Goals:

SDG 11 - Sustainable Cities and Communities
SDG 12 - Responsible Production and Consumption
SDG 14 - Life Below Water
Region/Country:

Geographies:

Europe

Countries:

Denmark
United Kingdom

Summary

This journal article explore consumer response to the introduction of certification for seafood products. It focuses on two markets: the United Kingdom and Denmark. Variables include willingness to pay a price premium and to buy more labelled products. The paper also looks at the effectiveness of certification fifteen years after the consumer study and re-explore consumer behaviours.

Summary by Evidensia Team

Research detail

Are expectations being met? Consumer preferences and rewards for sustainably certified fisheries

Modeling study
Journal article

Published 2016 by Elsevier. Authored by Jaffry, S., Glenn, H., Ghulam, Y., Willis, T. and Delanbanque, C.

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