Summary
This document summarises the results of a pilot project coordinated by ISEAL to face this challenge head on when it comes to sustainability standards. The Value and Impacts Analysis (VIA) pilot started in May 2015 with the support of major industry players in the forest products value chain (Tetra Pak, IKEA, Kingfisher, SCA, Essity and Precious Woods) and the Sustainable Trade Initiative (IDH). It aimed to understand and break the barriers to compelling and credible communication about the sustainability performance and impacts of the Forest Stewardship Council (FSC). This document presents the VIA model that was developed through collaboration of a group of highly respected researchers, sustainability practitioners, and business executives. The document also reflects on the value of this pilot as a rich learning experience for all the individuals involved.