Summary
This report aims to take a new approach, using the cotton industry as a lens through which to tackle misinformation. Most of the common claims about the cotton industry are inaccurate or highly misleading (from the idea that cotton is water-thirsty to the notion that it takes 20,000 liters of water to make a T-shirt and a pair of jeans). It is an ideal place to begin to unpack how misinformation operates.