The payment of living wages remains one of the most powerful routes to help people out of poverty, start to tackle inequality, realise human rights and achieve the Sustainable Development Goals (SDGs). There is growing recognition that poverty wages pose a significant barrier to progress on all these issues. However, too many businesses still see living wages as a challenge rather than an opportunity. This paper seeks to change the narrative. It provides a new perspective on what paying living wages offers to companies. and demonstrates that living wages generate a wealth of benefits to workers, businesses and society.