Digital technologies such as artificial intelligence, blockchain and remote sensing are increasingly used by public and private actors to improve the participation of smallholders in addressing the environmental challenges of food production. Based on an empirical mapping of 10 digital sustainability initiatives we analyse how digital technologies shape the representations of (un)sustainable production practices, the identification of sustainability targets and intervention strategies for improving environmental performance. Based on this mapping we distinguish three archetypes of smallholder participation engendered by digital technology that we label ‘the tutorial’, ‘the dashboard’ and ‘the platform’. The archetypes provide a basis for understanding how digitalization, as a process of design-based governance, can overcome, replicate or even reinforce the barriers to participation faced by analog sustainability initiatives. Applied more widely we argue this typology can provide a productive means of examining the role of digitalization in contributing to more inclusive and sustainable food systems.